Discover the Power of Your Own Story to
Boost Business, Benefits, and Global Impact"
Younger, Speaker – Author – Story Strategist
Thursday, February 23, 2017
130 PM – Arrive; network; and, settle in.
145 – 430 PM – Program
San Diego County Credit Union
501 North El Camino Real
Encinitas CA 92024
877.732.2848 x 8185
Dress is casual.
Parking is free (guests must park in upper
Bottled water available.
Do not disturb credit union business or
second floor tenant.
Online registration only; seats are limited
Secrets: Discover the Power of Your Own Story to
Boost Business, Benefits, and Global Impact
Strategic storytelling for speakers and other
Powerful personal stories strategically crafted to
create emotional connection with a given audience, at a
level that boosts influence, impact and actions/sales.
questions that will be answered:
1. Why is
it so important for speakers and other leaders to tell
their personal Comeback Stories?
2. Why do
we resist sharing our stories?
the most powerful way to tell a story that creates
connection and encourages action?
Everyone has a brilliant story worth telling! No
Madison Avenue and big corporations use stories in every
top-level advertising campaign.
business, stories are essential to building that
all-important "know, like and trust" factor that leads
to sales and influence.
right story told the right way can actually shift brain
chemistry - and audience behavior.
5. Why we
all love a great Comeback Story.
questions that help unlock your story.
Audience/client analysis to help strategize your story.
3. How to
drop your story pieces into the story structure
scientifically proven to shift brain chemistry in ways
consistent with emotional audience connection.
personal Comeback Story is your most powerful tool to
inspire, educate and connect with your ideal audience,
resulting in more business, benefits and impact.
Younger is a speaker, author, and story strategist. Sandra
grew up in the South where people still swap stories over
fried chicken, apple pie and sweet tea. At the University of
North Carolina, Chapel Hill, and at Syracuse University,
where she earned degrees in English and journalism, Sandra
studied stories—what makes the great ones great, how to find
them, and how to share them in powerful ways that make a
difference in the world.
told thousands of stories as a journalist, culminating in
her 2013 book, “The Fire Outside My Window: A Survivor Tells
the True Story of California's Epic Cedar Fire,” which was
featured in an NBC Dateline special. Now, as founder of
Strategic Story Solutions., Sandra works with speakers and
other mission-driven leaders to leverage the power of their
own Comeback Stories to boost business, benefits and global
my expertise as a career journalist with 21st
Century brain science to develop a process that enables
people to: 1) Look at their personal stories in a new way
that clarifies the meaning, message and mission behind their
work, and; 2) Strategically craft a persuasive personal
comeback story designed to shift brain chemistry in a way
associated with emotional connection, trust and