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  Comeback Story Secrets:
      Discover the Power of Your Own Story to Boost Business, Benefits, and Global Impact"

With Sandra Younger, Speaker – Author – Story Strategist

 

Date:

Thursday, February 23, 2017

Time:

130 PM – Arrive; network; and, settle in.

145 – 430 PM – Program

 

Location:

NEW LOCATION!

 

San Diego County Credit Union

Community Room

501 North El Camino Real

Encinitas CA 92024

877.732.2848 x 8185

 

Misc:

Dress is casual.

Parking is free (guests must park in upper parking lot).

Bottled water available.

Do not disturb credit union business or second floor tenant.

Cost: 

$25.

Online registration only; seats are limited to 30.

 

Comeback Story Secrets: Discover the Power of Your Own Story to Boost Business, Benefits, and Global Impact

·         Strategic storytelling for speakers and other mission-driven leaders. 

·         Powerful personal stories strategically crafted to create emotional connection with a given audience, at a level that boosts influence, impact and actions/sales.

Three questions that will be answered:

1. Why is it so important for speakers and other leaders to tell their personal Comeback Stories?

2. Why do we resist sharing our stories?

3. What's the most powerful way to tell a story that creates connection and encourages action?

Five Takeaways:

1. Everyone has a brilliant story worth telling! No excuses!

2. Why Madison Avenue and big corporations use stories in every top-level advertising campaign.

3. In business, stories are essential to building that all-important "know, like and trust" factor that leads to sales and influence.

4. The right story told the right way can actually shift brain chemistry - and audience behavior.

5. Why we all love a great Comeback Story.

But, wait; there’s more: 

1. Deep questions that help unlock your story.

2. Audience/client analysis to help strategize your story.

3. How to drop your story pieces into the story structure scientifically proven to shift brain chemistry in ways consistent with emotional audience connection. 

Your own personal Comeback Story is your most powerful tool to inspire, educate and connect with your ideal audience, resulting in more business, benefits and impact.

----------------

Sandra Millers Younger is a speaker, author, and story strategist. Sandra grew up in the South where people still swap stories over fried chicken, apple pie and sweet tea. At the University of North Carolina, Chapel Hill, and at Syracuse University, where she earned degrees in English and journalism, Sandra studied stories—what makes the great ones great, how to find them, and how to share them in powerful ways that make a difference in the world.

She’s since told thousands of stories as a journalist, culminating in her 2013 book, “The Fire Outside My Window: A Survivor Tells the True Story of California's Epic Cedar Fire,” which was featured in an NBC Dateline special. Now, as founder of Strategic Story Solutions., Sandra works with speakers and other mission-driven leaders to leverage the power of their own Comeback Stories to boost business, benefits and global impact.

“I've combined my expertise as a career journalist with 21st Century brain science to develop a process that enables people to: 1) Look at their personal stories in a new way that clarifies the meaning, message and mission behind their work, and; 2) Strategically craft a persuasive personal comeback story designed to shift brain chemistry in a way associated with emotional connection, trust and action-taking.” 

Learn more: http://www.sandramillersyounger.com/

 



 
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